Burning Beard Brewing

Building Our Brand

Mike Maass Co-Founder   San Diego is beer country. Good recipes and flawless execution are table stakes in America’s Finest City. Besides having a lineup of delicious beers, nice tasting room, and great customer service, we also know that having a strong and recognizable brand is paramount to carving out a place for ourselves in the SD craft beer marketplace. To articulate our identity—who we are from a...

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Up, up, and away

Mike Maass Co-Founder   Bags packed—check. Mail on hold—check. Chicken, tortoises, and freedom garden managed—check. Flight check-in—check. It’s our first trip out of San Diego since taking the leap into brewery startup land. My dad, whose punctuality is unfailing and oftentimes one step ahead of itself even, arrives in expected 15-minutes-early fashion, smiling and ready to take on the day. My wife and daughter, beautiful as always, are especially vibrant...

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Meet Burning Beard Brewing

Meet Burning Beard Brewing West Coaster, Aug 6, 2015 By Brandon Hernandez A name that’s stood out on my list of work-in-progress breweries for some time is Promethean Brewing. It was interesting that the business was slated to touch down in El Cajon, but what really grabbed my attention was the name. Referencing a titan from Greek mythology, I thought it sounded cool. Turns out, when that business...

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The Circus

Jeff Wiederkehr Co-Founder   When I was young and wild(er) and my parents would find me with painted Gene Simmons face, doing mattress gymnastics while air-guitaring to God of Thunder, my dad would joke about finding me as a young boy working in a circus. He would tell me that he saved me from a life of high-wire acts, juggling, and bearded ladies. Little did he know, years...

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Storytelling at the Beard

Mike Maass Co-Founder   All of us have a story to tell. You. Me. Your crazy aunt or uncle. At Burning Beard, we think that’s where the interesting stuff is. It’s in the story of our customers. It’s in the story of our great city. It’s in the story of our craft. We put storytelling at the heart of what we do here, and look to the storytellers...

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